We must first understand why most visitors arrive at your website. They had to come from somewhere, right? Maybe you were running an ad words campaign or they were on a blog you happened to post a link to your website on. In any case, this is where the mind frame of your visitor is already set on what they should see after they click on the link or ad.  The importance of a website landing page will come into play from the moment your visitor clicks your link or ad. Let’s take a look at an example of how we can excel momentum when visitors arrive at your website landing page.

If I’m going to a website that sells hammers and I’ve been in construction for 25 years I want to see hammers. Now think of this. What if I get to the website landing page and I see a hammer I’ve never even heard of? The catch phrase on the landing page says, “75% Lighter” and “300 Times Stronger.” I would say to myself, “what!” I would want to know more about this hammer. Now, it’s important to understand the next step is to get your landing page visitor to follow your call to action and act immediately. This is done by creating a lead generation form on your landing page.

A lead generation form combined with a call to action on your landing page will, without a doubt, get better results then a website that doesn’t have one. It’s important to make this process as easy as possible for the visitor. If you ask too much information the visitor might get frustrated and leave your website. Requiring the visitor to leave their name and email is usually sufficient enough so you can contact them with the information they were looking for. If it’s a service or product that may potentially generate a large sale or long term client I would ask for their phone number as well.